Gold Fabric

our story

Artist extraordinaire and serial entreprenuer, Che' La'Mora is Founder, CEO and creative director of CHE'LA'MORA products.

 

Che' believes that Self Care is Revolutionary! Her vision came to fruition after going through a divorce. While going through that process she decided that self discovery was neccesary and therapuetic. Along this road to self discovery she found lipstick as a quick "pick me up".  Lipstick was definetly a new adventure for her. The more she wore it and explored different colors she noticed how much delight had been added to her day with just a pop of color to highlight her beauty. Sharing her new found love was paramount. 

 

As Che' La'Mora continued on this journey she noticed that this lipstick discovery had quickly became her signature. She decided that with all the positive feedback and overall impact in her community she wanted to share that with other people directly. Starting her own collection that was represenative of her beliefs was important to her, so she started with the Black Lipz Matter collection first. 

In 2020, while building the Cosmetic brand, Che' decided to also use her artistic skills and voice to support the Black Lives Matter movement in her state. She has since participated in Black Lives Matter marches and street mural paintings in 3 cities in her home state. You can find articles of her in the Hartford Courant. 

(Pics in gallery are of Che' painting Black Lives Matter murals in those locations)

***Products are Made in the USA,Vegan, Cruelty-Free, and Gluten Free.

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WHY BE BOLD WITH YOUR LIPSTICK? WHY BE BOLD WITH YOUR STANCE?
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